Swedish Workshop Kiruna in Sweden is Visit Sweden's largest international event for business meetings where we invite tour operators and travel agents from about ten markets. A unique opportunity for the Swedish hospitality industry to do business with international tour operators and agents on site in Sweden. The Swedish Workshop will be held 21-22 April 2026 in Kiruna.
Swedish Workshop aims to inspire international tour operators and travel agents to include the sustainable and attractive destination Sweden in their tour packages.
Welcome to Swedish Workshop 2026 — a place designed to sharpen your senses, spark new ideas and create connections that last.
Experience Sweden through calm nature, open conversations and moments shaped by balance, simplicity and curiosity.
Your treatment begins the moment you sign up.
17–20 April
Pre-tours for Buyers – Full program and info here.
21 April
Day tours in Kiruna
Sweden Sessions incl. lunch for Buyers
Kunskapsdagen, incl lunch for Suppliers
Welcome reception in the evening at ICEHOTEL
22 April
Workshop at the lab with lunch and Swedish fika, as the doctor has ordered
Final dinner
23–27 April
Post-tours for Buyers – Full program here
For more detailed info, please read more on our websites
Buyers: Travel Trade for Professionals
Suppliers: Visit Sweden Corporate
As a buyer:
Swedish Workshop provides a forum for senior travel industry professionals with direct purchasing responsibility, including tour operators, travel agents and wholesalers.
As a buyer, you will meet suppliers from the Swedish travel industry and explore destinations and travel solutions in Sweden that match both your business needs and your customers’ expectations. The workshop is designed for efficient networking and business meetings, supporting long-term partnerships and new business opportunities.
Swedish Workshop is aimed at buyers looking to develop or expand their product offering in Sweden through reliable, high-quality suppliers.
Buyer profile:
senior travel industry professional with direct purchasing and contracting authority
works with buying and packaging tourism services
sells travel products primarily to Visit Sweden’s focus markets, directly or indirectly to consumers
already doing business in Sweden or actively looking to expand
Registration fee: 150 EUR
What is included in the registration fee?
Travel (to and from) Stockholm - Kiruna. Please note that transfer Stockholm - Kiruna is not included if you are particiapting in the Heart of Lapland FAM-trip or the Norwegian Travel Workshop prior to Swedsih Workshop. (we will offer a joint Norway - Sweden Pre-tour, limited availability)
As a supplier:
Swedish Workshop provides a forum for companies within the Swedish tourism sector, including incoming operators, DMCs, destination management organisations and regional tourism organisations.
As a supplier, you will meet international tour operators and travel agents from Visit Sweden’s focus markets. The workshop offers a structured setting for networking and business meetings, with the aim of building long-term partnerships and promoting Sweden as a destination.
Participation is intended for suppliers representing destinations, regions or tourism products in Sweden, with a clear focus on international travel trade.
Supplier profile:
company within the Swedish tourism sector
represents a destination, region or tourism offering in Sweden
works with international tour operators and travel agents, or aims to do so
attends Swedish Workshop with the intention to develop new international business
Supplier: Read more & Register here